Your web site is your single most important marketing communications vehicle. As such it is critical to improve your site's marketing effectiveness to build brand awareness and preference, generate leads, acquire and retain customers. Our site effectiveness program is designed to maximize your site's marketing effectiveness in a planned, phased way that matches investment with return. We follow online best practices in order to optimize usability, value and function to generate leads and retain and grow customers. Our innovative program encompasses the following methodology:
- Define the role and objectives of your website to integrate with your overall marketing communications program.
- Making your site easy and enjoyable to use through applying principles of best practice usability.
- Ensuring your site delivers maximum value to meet the needs of prospects and customers at every stage of the purchase process.
- Maximizing your site's ability to convert anonymous visitors into interested prospects and customers with multiple calls to action that match their varied needs.
- Set up and continual review of detailed site analysis to track site marketing results in real time.
- A methodology that allows you to leverage in-house web skills or outsource to us as needed.
- An affordable monthly program of services and deliverables that continually develops and enhances your site in line with your objectives, resources and results achieved.
Montana Banana has regional and national experience, specializing in state-of-the-art design that doesn't sacrifice clear and coherent communication.
- Strategic planning
- Graphic design
- Print purchasing and supervision
- Turnkey logistical support
Our services include professional communications planning and design encompassing a broad range of materials, from fliers and brochures to trade show booth graphics.