For the creative process, the direction we take always starts by gaining an understanding of the client's target outcome. Every client has different desires, and although many are similar, there is no room to make assumptions. Once we have established a creative definition for a project, our designers create an aesthetic consistent with company goals, branding objectives, and of course, desired outcome.
Our team has accredited education and years of experience in the real world of user feedback. With that, we respect all reactions by justifying the angle we feel is the appropriate one. Not everyone thinks alike, but our experts predict how users will feel with surprising accuracy.