objective
Educate viewers about this new grain and how it differs from other common grains. Create an animated and interactive flash piece answering what/why/how. Allow viewers to purchase products from the site. Allow researchers and distributors specialized access to areas valuable to both research and distribution. Provide client with communication tools to contact those researchers and distributors.
strategy
Using industry-specific product hierarchy, construct a set of database tables. Provide an interface for client to add/edit/delete content on their site using php/mySQL. Integrate with payment gateway to allow real time credit card processing. Create storyboard as a design step in flash interactive creation.
results
For the first time ever, BGLifeBarley sales forces have the support of online information. The flash interactive provides difficult-to-understand information in an easily digestible and fun format. Researchers now have a central source of relevant articles surrounding this new product.
