objective
Pull together three disparate brands into a single offering. Showcase the unique excitement in a Waterways event while keeping a strong level of organization. Allow third-party planning software to drive designated areas of the site. Allow easy and intuitive access first to information and second to contacting Waterways.
strategy
Organize the site to represent Waterways as the parent brand and the parts that make that whole Lakeside Events Center, Catering, Cruises their own areas of the site. Utilize professionally taken photography to highlight the unique offering Waterways offers. Employ a version controlling software (CVS) to allow third-party developers work on their software without compromising our code. Using php/mySQL, allow client to manage content in real time.
results
Waterways now has a tasteful website to boast about. The site has proven effective in eliciting requests for event quotes and reducing sales staff time in closing the sale. Quick and easy access to photo galleries allows sales staff valuable leave-behinds in meetings.
