objective
Montana Banana listens first: The University of Washington's Urology department is consistently ranked as one of the top Urology departments in the country, both for their leadership in research as well as the doctors that choose to practice there. They wanted their website to reflect their reputation and standing in the medical community.
strategy
Brand the site to accommodate the department's broad usability needs, for a diverse audience of patients, doctors, donors, staff members, researchers, and potential students. Visit different departments within multiple facilities to discover problems the website could solve. Prioritize this list and organize accordingly.
Establish traffic metric tracking to keep our finger on the pulse of usability and effectiveness.
results
The most pertinent information is now on the homepage and quickly accessible for users. Our mega drop down navigation menu allows users to easily access deeper parts of the site with clarity.
Behind the scenes, Montana Banana converted all of the content from their old website into a custom content management system that UW can easily update to keep their website content fresh. Various site metrics measured before and after launch confirm this new site launch is already successful.
