objective
Engage site users with the beauty of this vacation destination. Allow users to quickly gather information that will help them first to get to Snowmass Village and second to understand the huge variety of activities and events Snowmass Village offers. Begin to attract a community by allowing users to post photos and videos in an easy-to-understand manner.
strategy
Focus on the amazing photography of the location. Focus on the three principle actions for which a user will visit the site to book accommodations, to find out where to do things, and to find where to shop/eat. Integrate with a third party database feed for up-to-date weather information. Automatically change information based on seasonal needs and allow users to upload video using new php functions.
results
The marketing department for Snowmass Village is excited that their site finally reflects their vision, goals and needs. Snowmass Village is pleased with the amount of information control they have over their accommodation, events, activities, dining, shops, and special announcements. The initial launch, at the start of the 2009-2010 ski season, is the site foundation for Snowmass Village to add exciting new functionality over the course of the years to come.
