objective
Get more referrals. Simplify the message about what we do and how we do it. Show parents our exemplory record. Show colleagues our dedication to learning and teaching. Show payment providers how easy it is to provide payment.
strategy
Create cohesive branding strategy. Focus UI on gathering referrals. Focus UX on explaining the complex nature of what Therapeutic Pathways does in a simple manner. Reinforce the message that they are a science-based system that is motivated by the caring human instinct we all strive to attain.
results
Referrals from the site went from about 3 a year to about 3 a day. That is the best increase in results Montana Banana has ever created. The cohesion within the brand and message in this site is remarkable. This is one of those sites where we hit every goal we created.
Before the launch of our new site by Montana Banana, I would guess we really did not receive more than 2-3 referrals a year from our website. We are now receiving 2-3 referrals A DAY from our new website- that is a significant increase in referrals!
Therapeutic Pathways
