Smith Optics

objective

Create a Flash-based website for Smith Optics that reinforces their already strong and ubiquitous brand among the action-sports set. Leverage creative assets provided by Smith's design team. Build a site that can be efficiently maintained by Smith. Build a website that integrates with Smith's internal inventory and POS system.

strategy

Create a Content Management System (CMS) that will allow Smith and their media team to easily modify most areas of the site. Gather all art assets from Smith's art team: Nemo Design. Expand on their design by creating sub-pages and by animating static areas of the site. Ensure the proposed navigation scheme will accommodate the typical user. Utilize flash, PHP and MySQL to dynamically populate the product pages and the animated navigation, pulling data from Smith's remote internal systems.

results

This site showcases Smith's incredible brand. They now lead the online market for adventure eyewear . Smith's sales force can now use this tool to showcase all their products including those not yet in hard-copy brochures and place orders wherever they are in the world. Their marketing team now enjoys a streamlined website and can use it to instantly communicate company news and important product updates.