objective
Create a unique and gripping brand that allows viewers to remember the site more easily. Create a shoe-pairing wizard that allows customers to find the best shoe for their running style. Allow admin to manage inventory and run basic sales reports
strategy
Use a combination of client-supplied requests combined with UI research to determine the best balance of exciting design v. usable design. Structure the mySQL database to the specific needs of shoes--which is different from basic product hierarchy. Create storyboard for flash wizard and homepage for better understanding of what the flash will do and what the client wants.
results
Running Shoes Period is excited at the launch of their online store. They own 12 retail running shoe outlets along the east coast and remain ambitious to work their way into the national running shoe ecommerce world. The site launch is a qualified success with great integration of flash with php, attention to the search engines, and a very usable and memorable site.
