objective
Use new brand guidelines to develop three distinct brands into three distinct websites. Diagnose the conflicts in organizing product data. Research the most effective ways to layout information.
strategy
Each of the three sites require a different creative approach--extract these independent creative directions. Listen to the client to determine the past conflicts. Suggest several methods in which organization goals can be met. Use the power of php and flash to power the product gallery
results
Pacific Crest is very happy with the three websites. The sites' content management system allow them to address the changing minutia that occurs within their product hierarchy. The online video tutorials and 'dealer locators' have also reduced the amount of time their employees are spending tending to prospective customers--saving them valuable man-hours.
Good job overall. Much quicker response time than our old web site company... We would absolutely recommend you to anyone looking for a web site.
Katie Krueger, Marketing Coordinator
