objective
Using Corporate Branding assets and guidelines, re-develop two major site areas, a Marketing site where users purchase products and a Learning site where users learn to read. Adhere to a strict and complex ColdFusion coding environment and remodel the site architecture to best suit this environment. The project needed to be completed within an aggressive new product launch time model.
strategy
Analyze past traffic logs to learn where the users want to go and use this to guide new patterns. Act quickly on securing internal resources, considering that overtime would be necessary. Discover the crucial elements needed for various launches to meet deadlines. Study Brand story and differentiators for best website design results.
results
Phase I was delivered on time in an aggressive schedule. The site looks and functions exceptionally well. Initial feedback from Headsprout employees and visitors to the site is extremely positive.
"We turned to Montana Banana to completely overhaul our website. As an educational software company for kids, we wanted our website to be informative, yet engaging and playful. In an incredibly short amount of time, Montana Banana came up to speed on the mission of our company and our brand personality. We were impressed that they really got who we are and delivered a design that was perfect for us! Our customers and employees are thrilled with the new site."
Victoria Burwell
VP, Marketing Headsprout
Note: Actual results, website registrations per day on average went up 60% with the newly designed website and then went up 72 % when the new website registration procedure was completed.
