Batman: Dark Tomorrow

objective

Build an engaging website to promote this new video game title, boost the game's popularity before release, and create an online forum for fans.

strategy

Determine the most magnetic aspect of the game. Discover elements that will continue to draw the same audience back to the site after an initial visit. Utilize the strong Batman graphics provided by DC Comics. Using flash embedded HTML, create an exciting website consistent with the Batman brand.

results

Ready for launch within a two-month timeframe to meet an aggressive schedule. Montana Banana and Kemco decided on a tournament campaign that pitted the Villains of the game against each other. This successful feature brought the audience back to the site week after week until the video game launched.

This site design and implementation resulted in zero revision requests from DC Comics which, when it comes to the Batman brand, almost never occurs.